Executive Team

Chief Executive Officer since 2019. Formerly served as Deputy Chief Executive Officer. His career at Arca Continental spans more than 25 years, holding several positions including Chief Operating Officer, Director for the Mexico Beverages Division, Director of Human Resources, Head of Planning, and General Counsel. He serves on the Board of Directors of KKR & Co and the Board of Directors of CPKC (however, these entities have no relationship with AC). He holds a Law Degree from the Escuela Libre de Derecho and a Master’s Degree in Law from Harvard University.

Previously he was Director of Arca Continental Lindley and Director of Venture Capital at Arca Continental. Formerly the Deputy Financial Officer for Farmacias del Ahorro. He has ample experience in Mexico and abroad in areas such as logistics, finance, management, strategic planning, and IT. He holds a degree in Mechanical Engineering from ITESM, and a Master’s Degree in Industrial Engineering and Management from Stanford University.

He formerly held the position of Communications and Social Responsibility Director. He serves as Chairman of the Board of Grupo PIASA and of the U.S.-Mexico Border Philanthropy Partnership, and is a member of several boards of institutions at the local and international level such as Council of the Americas, International Council of Beverages Associations LATAM, CONCAMIN, CAINTRA, MexBeb, ASCOCA, and The United Nations Global Compact in Mexico, among others. He has over 30 years’ experience in sustainability, communications, social responsibility, and public affairs with bachelor’s and master’s degrees in communications, as well as specialized executive studies at Harvard, Stanford, IMD, Boston College and IPADE. 

He was formerly Director for Beverage Operations Mexico and for the Complementary Businesses Division, in addition to leading the Treasury and Procurement divisions. He holds a Degree in Industrial Engineering and Computer Systems from ITESM and an MBA from the University of Illinois. 

Chief Human Resources Officer since December 2021, prior to which she was Talent and Culture Director for Arca Continental and Human Resources Director for Arca Continental Coca-Cola Southwest Beverages. She has worked for more than 25 years within the Coca-Cola System in various roles in the human resources area, including Human Resources Director at The Coca-Cola Company corporate offices in Atlanta. She has an MBA from the University of Texas. 

Secretary of the Board of Directors. Formerly held the positions of Legal Director, Secretary of the Board of Directors and Legal Corporate Manager at Embotelladoras Arca, prior to the merger with Grupo Continental. He worked for Alfa, S.A.B. de C.V. as corporate lawyer and also worked independently. He holds a degree in Law from the Universidad de Monterrey and a Master’s Degree in Law from the University of Michigan. 

He formerly held the positions of President of Arca Continental Coca-Cola Southwest Beverages, Chief Operating Officer at Coca-Cola Southwest Beverages and Chief Marketing Officer of Arca Continental. He spent more than 15 years at The Coca-Cola Company in various geographies, including CEO of Mexico and Central America, as well as various executive roles in Colombia, and at Warner Lambert in the commercial area for five years. He completed the Advanced Management Program as an Alumnus of the Harvard Business School, has a Bachelor’s Degree in Business Administration from Universidad ICESI in Colombia, and Master´s degrees in Marketing and Finance from Colegio de Estudios Superiores de Administración, also in Colombia.