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Executive Team
Jorge Humberto Santos Reyna

Alternate:

Manuel L. Barragán Morales

Honorary Lifetime Chairman of the Board of Directors of Arca Continental since 2019.

Luis Arizpe Jiménez

Alternate:

Rodolfo José Arizpe Sada

Alternate:

Alfonso Javier Barragán Rodríguez

Alternate

Juan Carlos Correa Ballesteros

Alternate:

Alejandro Miguel Elizondo Barragán

Alternate:

Arturo Gutiérrez Hernández

Chief Executive Officer since 2019. Formerly served as Deputy Chief Executive Officer.

José Borda Noriega

He has worked in the Coca-Cola System for over 33 years, in various leadership roles.