He formerly held the position of Communications and Social Responsibility Director. He serves as Chairman of the Board of Grupo PIASA and of the U.S.-Mexico Border Philanthropy Partnership, and is a member of several boards of institutions at the local and international level such as Council of the Americas, International Council of Beverages Associations LATAM, CONCAMIN, CAINTRA, MexBeb, ASCOCA, and The United Nations Global Compact in Mexico, among others. He has over 30 years’ experience in sustainability, communications, social responsibility, and public affairs with bachelor’s and master’s degrees in communications, as well as specialized executive studies at Harvard, Stanford, IMD, Boston College and IPADE.