He formerly held the position of Communications and Social Responsibility Director. He serves on several Boards of institutions at the local and international level such as Council of the Americas, International Council of Beverages Associations LATAM, U.S.-Mexico Border Philanthropy Partnership, and The United Nations Global Compact in Mexico, among others. He has over 30 years’ experience in sustainability, communications, social responsibility, and public affairs with bachelor’s and master’s degrees in communications, as well as specialized executive studies at Harvard, Stanford, IMD, Boston College and IPADE.