He previously served as the Commercial VP of AC/CCSWB, held several positions such as RGM & Analytics Director, and was the General Manager at Dipor. He holds a Bachelor’s Degree in Administration from Pontificia Universidad Javeriana and a Master’s Degree in Marketing, along with an MBA from the Instituto de Alta Dirección Empresarial (INALDE). He has 26 years of experience in the Coca-Cola system, serving in various management positions at The Coca-Cola Company.