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Manuel L. Barragán Morales

Honorary Lifetime Chairman of the Board of Directors of Arca Continental since 2019.

Luis Arizpe Jiménez

Alternate:

Rodolfo José Arizpe Sada

Alternate:

Alfonso Javier Barragán Rodríguez

Alternate

Juan Carlos Correa Ballesteros

Alternate:

Alejandro Miguel Elizondo Barragán

Alternate:

Arturo Gutiérrez Hernández

Chief Executive Officer since 2019. Formerly served as Deputy Chief Executive Officer.

José Borda Noriega

He has worked in the Coca-Cola System for over 33 years, in various leadership roles.

Guillermo Garza Martínez

He formerly held the position of Communications and Social Responsibility Director.

Emilio Marcos Charur

He was formerly Director for Beverage Operations Mexico and for the Complementary Businesses Division, in addition to