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Substitute Member: Juan Manuel Barragán Treviño
Substitute Member: Javier Ponce de León Martínez
Substitute Member: Alberto Javier Elizondo Barragán
Chief Executive Officer since 2019. Formerly served as Deputy Chief Executive Officer.
He has worked in the Coca-Cola System for over 33 years, in various leadership roles.
He formerly held the position of Communications and Social Responsibility Director.
He was formerly Director for Beverage Operations Mexico and for the Complementary Businesses Division, in addition to
Chief Human Resources Officer since December 2021, prior to which she was Talent and Culture Director for Arca Contine
He is a member of the Technical Innovation and Supply Chain Committee for the Coca-Cola System, for which he formerly
Substitute Member: Lic. Daniel Martinez González