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Chief Executive Officer since 2019. Formerly served as Deputy Chief Executive Officer.

He has worked in the Coca-Cola System for over 33 years, in various leadership roles.

He formerly held the position of Communications and Social Responsibility Director.

He was formerly Director for Beverage Operations Mexico and for the Complementary Businesses Division, in addition to

Chief Human Resources Officer since December 2021, prior to which she was Talent and Culture Director for Arca Contine

He is a member of the Technical Innovation and Supply Chain Committee for the Coca-Cola System, for which he formerly

Substitute Member: Lic. Daniel Martinez González

He formerly held the positions of President of Arca Continental Coca-Cola Southwest Beverages, Chief Operating Officer

Previously he was Director of Arca Continental Lindley and Director of Venture Capital at Arca Continental.

He is a systems engineer from Tecnológico de Monterrey and has a master's degree in marketing from the same institutio