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He formerly held the position of Chief Operating Officer at Coca-Cola Southwest Beverages and Chief Marketing Officer

Previously he was Director of Arca Continental Lindley and Director of Venture Capital at Arca Continental.

He is a systems engineer from Tecnológico de Monterrey and has a master's degree in marketing from the same institutio

He previously served as the Commercial VP of AC/CCSWB, held several positions such as RGM & Analytics Director, an