Coca-Cola and Arca Continental announce their 2018 Christmas Caravan

Coca-Cola and Arca Continental announce their 2018 Christmas Caravan


Press Releases

Home/Press Center/Press Releases/Coca-Cola and Arca Continental announce their 2018 Christmas Caravan

Coca-Cola and Arca Continental announce their 2018 Christmas Caravan

Latas Navidad _SW


Monterrey, Mexico, November 26th, 2018.- Arca Continental, as part of the Coca-Cola Mexican Industry, announced the arrival of the traditional Coca-Cola Caravan. The 10-city tour across the country will showcase 8 floats, a lights show, close to 60 dancers, and its famous Santa.


This edition of the Caravan, which will be enjoyed by hundreds of Mexican families, is inspired by the Coca-Cola

#SeamosSanta (let’s be Santa) campaign aimed at motivating people to spread the Christmas spirit with small actions suggested in our holiday packaging such as: “How about reconnecting with your family?”, “How about sharing a positive thought on your social networks?”, “How about meeting with your friends?”, among others. The holiday messages are included on all Coca-Cola Zero Sugar, Coca-Cola Original, and Coca-Cola Light presentations.


Additionally, as part of the holiday festivities, matte-finished special edition cans decorated with Santa Claus and polar bear designs will be available to consumers. Through different promotions, consumers will be able to put together the Coca-Cola sleigh—formed by four collectible pieces—which is led by Santa and his reindeer, accompanied by polar bears.


The 2018 Coca-Cola Caravan tour will reach the country’s southern, central, and northern regions, for a total of 10 cities visited.


Caravana _dates



Seamos Santa _eng 



About Arca Continental
Arca Continental is a company dedicated to the production, distribution, and sale of non-alcoholic beverages which are brand names of The Coca-Cola Company as well as salty snacks under the brands of Bokados in Mexico, Inalecsa in Ecuador, and Wise and Deep River in the United States. With an outstanding track record of more than 92 years, Arca Continental is the second largest Coca-Cola bottling company in Latin America and one of the most important in the world. Within its Coca-Cola franchise, the company serves a population of more than 119 million in the northern and western parts of Mexico as well as Ecuador, Peru, the northern region of Argentina and the Southwestern U.S. Arca Continental is listed on the Mexican Stock Market under the ticker symbol "AC". For further information about Arca Continental, please visit


  • Arca Continental Induction

    Getting to know Arca Continental

  • 2019 Sustainability Day

    2019 Sustainability Day Results