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Senior Management

Arturo Gutiérrez Hernández
Chief Executive Officer

Chief Executive Officer since January 1, 2019. Formerly he served as Deputy Chief Executive Officer. He has held several company positions for 18 years, including Chief Operating Officer, Director for the Mexico Beverages Division, Human Resources, Planning, and Legal. He serves on several Boards of industry-related companies. He holds a Law Degree from the Escuela Libre de Derecho and a Master’s Degree in Law from Harvard University.

José Borda Noriega
Chief Commercial and Digital Officer

He has held the position of General Manager for Corporación Lindley since 2015. Before that, he was General Manager for Coca-Cola Central America and Chief Operating Officer for Sparkling Beverages at Coca-Cola de México. He holds a degree in Industrial Engineering from the Pontificia Universidad Católica del Perú and an MBA from J.L. Kellogg School of Management.

Guillermo Garza Martínez
Chief Public Affairs, Communications and Sustainability Officer

He formerly held the position of Communications and Social Responsibility Director. He serves on several Boards for industry-related companies worldwide. He has over 28 years’ experience in journalism, communications, social responsibility, and public affairs. He holds a degree in Communications from the Universidad Regiomontana, a Master’s in Science degree from ITESM, and post-graduate executive education from Boston College and IPADE.

Alejandro González Quiroga
Executive Director of Latin America Beverages

He serves as CEO for AC Mexico Beverages and has occupied several positions at the company for more than 31 years. He was Director for Arca Continental South America and Arca Continental Argentina. He is currently President of the Asociación de Embotelladores de Coca-Cola in Mexico. He holds a degree in Business Administration from the Universidad Regiomontana and post-graduate certificates in top management from ITESM and IPADE.

Emilio Marcos Charur
Chief Financial Officer

He was formerly Director for Beverage Operations Mexico and for the Complementary Businesses Division, in addition to leading the Treasury and Procurement divisions. He holds a degree in Industrial Engineering and Computer Systems from ITESM and an MBA from Illinois University.

Denise Martínez Aldana
Chief Human Resources Officer

She previously served as Human Resources VP for Arca Continental Coca-Cola Southwest Beverages and Talent and Culture Director in Arca Continental. She has collaborated for more than 20 years in leadership positions in human resources area within the Coca-Cola System, including the Human Capital Direction in The Coca-Cola Company corporate offices, in Atlanta. She holds an MBA from the University of Texas.

Milton Mattus
President of Wise Foods

Previously, he served as Executive Vice President / General Manager for Barcel in the US and collaborated in several leadership positions with Bimbo in Mexico and the US. He has an MBA with a major in finance from Tecnologico de Monterrey and graduated from the Advanced Management Program in the Wharton School of Business.

Alejandro Molina Sánchez
Chief Technical and Supply Chain Officer

He is a member of the Activation Committee at the Global Supply Chain Board for the Coca-Cola System, for which he formerly served as President. He worked for Coca-Cola de México for more than 15 years in the Quality Control, Environmental Sustainability, and Supply Chain divisions. He holds a degree in Chemical Engineering from Universidad La Salle, and a post-graduate certificate in Supply Chain from the Instituto Tecnológico Autónomo de México (ITAM).

Alejandro Rodríguez Sáenz
Chief Strategic Planning Officer

He formerly held the positions of Executive Director for Complementary Businesses, Director for Bokados, and General Manager for Topo Chico. He currently serves on the Boards of Andamios Atlas S.A. and Tonicorp. He has held several management positions at Alfa. He holds a degree in Chemical Engineering and Computer Systems and an MBA from ITESM, and a post-graduate certificate in top management from IPADE.

Jaime Sánchez Fernández
General Counsel

He formerly held the positions of Legal Director, Secretary of the Board of Directors, and Legal Corporate Manager at Embotelladoras Arca. He worked for Alfa for 8 years as a corporate lawyer and also worked independently. He holds a degree in Law from the Universidad de Monterrey and a Master’s Degree in Law from the University of Michigan.

Jean Claude Tissot
President of Arca Continental Coca-Cola Southwest Beverages

He formerly held the position of Chief Operating Officer at AC-CCSWB and Chief Marketing Officer in Arca Continental. Previously, Mr. Tissot worked as an executive at The Coca-Cola Company for more than 15 years and prior to that at Warner Lambert for five years. He has a Bachelor’s Degree in Business Administration from ICESI University in Colombia, and Master´s degrees in Marketing and Finance from Colegio de Estudios Superiores de Administración, also in Colombia.